A Chinese company is trying to market and sell a Steve Jobs doll.

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However, CMG Worldwide CEO Mark Roesler says the action figure maker could face issues. CMG is an Indiana firm that represents deceased celebrities. Roesler says the Steve Jobs' estate can easily control his image and likeness in the United States.

However, he says there are intellectual property laws that must be addressed on an international level. Roesler says different states also have varying intellectual property laws. Primarily, Roesler says the issue originates from California where Jobs lived. He says California has great protection for deceased celebrities. Roesler says many celebrities trademark their own names.

Roesler says it's highly likely Apple will pose a serious battle to anyone attempting to exploit Jobs' image.