Exact Target Expanding Global Reach
Exact Target CEO Scott Dorsey (WIBC.com photo: Mike Corbin)
Indianapolis-based Exact Target is expanding its reach into two European markets.
CEO Scott Dorsey told a huge crowd today that the company has launched operations in Paris and Stockholm. Dorsey headlined an online and social media marketing conference at the JW Marriott in Downtown Indianapolis Tuesday. More than four-thousand marketers from around the world were in attendance.
Dorsey's announcement comes on the heels of news that Exact Target recently spent more than $100 million to purchase two firms that will advance ET's reach into online marketing and social media automation. Dorsey says the acquisitions were completed last week. He adds that online marketing now focuses on delivering quality content that consumers are seeking.