Indiana News

Christmas In October

Retailers Getting Ready For The Rush


You might get the impression that store managers have lost track of the calendar.  But an expert on retailing says there is good reason for the stores to putting up Christmas decorations and urging you to start your holiday shopping. And they haven't started any earlier than last year.


"You start seeing Christmas and Halloween kind of coincide maybe a decade ago," says Theresa Williams, Director of the Center of Education and Reseaching in Retailing at the I.U. Kelley School of Business.  "Because of the bulk or volume of items that have to be floored between now and the first of November, you usually get started the...second week of October, now."  

She acknowledges that traditionalists might object.

"I don't know that folks are ready for it, when you haven't had Halloween yet," she said.  

But in the aftermath of the economic downturn in 2008 and 2009, Williams says shoppers are driving retailers' plans for an early start. A survey by the National Retail Federation shows 40 percent of us have already begun our holiday shopping--with Halloween still five days away.

"We're starting to see consumers think about gifts...all year round," she said.  "And save for those big items much more than they had in the past."


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