Indiana News

Economist: Extended Black Friday Remains Crucial for Retailers

11/29/2013

An Indiana economics expert says the extended Black Friday weekend remains a crucial time for retailers. 

Dr. Matt Will at the University of Indianapolis says the holiday shopping season accounts for upwards of 40% of retailers' total annual sales.  On the downside for retailers, Will says consumers have become very sophisticated and technology-driven and aren't as easy to sell to as in the past. 

Will says smaller retailers have a tougher time on Black Friday.  He says they rely even more heavily on Black Friday sales this time of year, but are at a disadvantage because they don't get the same manufacturer discounts as big box retailers.

With online sales predicted to jump 14% this year, Will says the internet continues to eat threaten big box retailers.  However, Will says Cyber Monday isn't as big a deal because people shop via internet year round.

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