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"Brackets For Good" Partners With Lessonly In Expansion

The organization, founded in 2010, is adding a national tournament and expanding to six new cities in an effort to help charities boost fund raising.

INDIANAPOLIS -- It's March, and the NCAA Men's Basketball Tournament is coming up in a little more than a week, so it's time to start thinking about filling out your brackets. But, you aren't the only one filling out a bracket. You'll be joined by the charitable organization, Brackets for Good.

It started back in 2010 after the first magical run of the Butler men's basketball team to the Final Four. After that improbable run, Matt McIntyre had an idea to help local non-profits raise more money for their causes while competing against each other in a bracket challenge.

If you aren't familiar with it already, McIntyre recently broke the organization's purpose down in an interview with Gerry Dick on Inside Indiana Business.

"We said, 'how do we bottle this excitement and do something good for the community?' So, myself and the other co-founders said, 'let's build a platform that helps non-profits get the marketing attention that they need.'"

Brackets for Good works by having the non-profit organizations participating compete against each other by seeing who can raise the most money for their organization during the month of March in a bracket format like the NCAA Tournament. Whoever raises the most money and wins the whole thing gets a $10,000 grant for their cause. The grant is provided by Valeo Financial Advisors in Indianapolis.

This year, Brackets for Good is expanding outside of Indianapolis for the first time and is partnering with Lessonly, a software learning company also based in Indianapolis.

"Its all about building infrastructure so Matt can scale to all the states and all these metros," said Lessonly CEO Matt Yoder.

As the corporate sponsor, Lessonly also has a charity of their own called Families for Hope and they, too, compete in Brackets for Good. Yoder says their company's role in the competition is to teach the competing non-profits to better understand how to succeed in raising money for their cause. 

McIntyre says that with this expansion, Brackets for Good now has non-profits 11 different cities competing in local brackets, as well as a national competition sponsored by AT&T. 

"Right now, we have 31 states represented in the national tournament with a charity competing for those states," McIntyre said.

Since the competition was founded, McIntyre says that they have raise over $2.75 million for charities all across the country, and the goal is to have Brackets for Good in every major city. 

(PHOTO: karenfoleyphotography / Thinkstock)

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