Snake Pit Concerts: A Farm for a New Generation of Race Fans?
SPEEDWAY, Ind.--The Indy 500 Snake Pit presented by Coors Light lineup includes Axwell Λ Ingrosso, Deadmau5, Diplo and GRiZ headlining the Sunday, May 27 Race Day concert. The groups are superstars of techno and electronic dance music.
"We can't change what makes the Indy 500 what it is. A lot of the history and tradition are so important to it," said Indianapolis Motor Speedway Pres. Doug Boles. "But we have to be able to see adding things like a Snake Pit and adding some new things that make it more of a spectacle."
Boles said the Snake Pit concerts sold out the last two years and he believes it will sell out again this year.
He said one important role of the Snake Pit is connecting people who may come there for the music, with the race.
"We need race car drivers who love that kind of music to go out and connect because that's connecting to the next generation of Indy 500 fans."
Connor Daly went out and partied with fans in the Snake Pit last year, said Boles.
"Hopefully as folks make that part of what they do on race weekend, eventually they grow up and say I'm gonna listen to one of the bands or one of the artists and then I'm gonna head into the stands and watch the race," said Boles.
Boles said he believes the music surrounding the race, combined with the interest generated by having Danica Patrick in the race, will help keep the momentum going.
"There's absolutely pressure on us to maintain the momentum from the 100th running," said Boles. "A lot of folks thought after the 100th running that the Indy 500 was gonna be in big trouble, and if fact 2017 proved to be a significantly stronger year than 2015."
He said the pre-event sales for this year have been better than last year, so far.
"So the event is growing, in part because of things like the Snake Pit."
General admission and VIP tickets for the Snake Pit are on sale for $45 and $125 at ims.com and Indy500SnakePit.com. All Snake Pit ticketholders must be at least 18 years old and hold a valid Indy 500 general admission or reserved seat ticket. Packages that include Race Day general admission tickets are available. Ticket holders should be prepared to show proper identification to enter the concert.
(Photo by RTV6.)