Kroger, IMS Launch Five-Week Fundraising Campaign for Gleaners
Kroger and the Indianapolis Motor Speedway are teaming up for a five-week food drive at the grocery chain's Indianapolis-area stores.
Shoppers can designate an extra $1, $3 or $5 at checkout for the "Race to End Hunger" fundraising campaign for Gleaners Food Bank. The Speedway will announce final totals the weekend of the Brickyard 400 at the end of July.
Kroger president Jeff Burt says having the Speedway's name and branding attached to the campaign should help spur donations. And IMS president Doug Boles says the Speedway will deploy its social media staff to raise awareness of the campaign.
Kroger will match the first $25,000 in donations, with the Speedway adding another $10,000. Burt says collecting cash instead of food donations will let Gleaners use the money wherever it's most needed -- instead of buying food, the food bank might elect to pay for repairs to delivery vans.
Burt says he's hoping to raise at least $100,000. 65291