A southern Indiana tourist attraction is celebrating a new record.

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Holiday World set an attendance record with 1,039,359 guests in its 2009 season.

President Will Koch credits the season’s growth to the addition of Pilgrims Plunge, the world’s tallest water ride, plus the park’s free soft drinks and affordable food prices, along with a continued concentration on cleanliness and friendliness.

Koch says the park’s strong growth pattern should continue next year with the addition of Wildebeest, the world’s longest water coaster. The $5.5 million expansion is expected to create an additional 50 seasonal jobs in 2010.