by Reed Parker
11/5/2009
The IndyCar Series has a new title sponsor.
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The series is now known as the Izod IndyCar series. Indy Racing League and Izod officials gathered at Indianapolis Motor Speedway Thursday to make the announcement.
The multi-million dollar deal is for six years, plus options.
IRL President of Racing Operations Brian Barnhart says Izod will work closely with the IndyCar Series to portray the sport as the fastest race on earth.
The deal also includes the Izod IndyCar Series two-seater car, which will allow a fan to take two parade laps with the racing grid prior to the start of each race.
IndyCar driver Ryan Hunter-Reay says this announcement has been what drivers have been waiting for.
Izod also retains its designation as the official apparel partner of the league.
This is the series’ first title sponsor since 2001.
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