The Hammer and Nigel Show
No Joke: Burger King May Launch Whopper Delivery Service for Motorists in Traffic
(Screen Capture: Matrix Reloaded, YouTube.com/bulletproof)
Super fans of fast food cuisine who frequently find themselves stuck in gridlock, rejoice! The fine folks of Burger King are considering a Whopper delivery service via motorcycle through a concept it calls “the Traffic Jam Whopper.”
Created by agency We Believers, the campaign uses a blend of high-tech features and old-school opportunism to deliver Whoppers in highly congested parts of Mexico City. In the case study below, the brand reports a 63% increase in delivery orders in the first week of the test, along a 44 times higher number of Burger King app downloads.
The promotion was communicated both through digital outdoor ads and mobile ads such as on traffic app Waze, with ordering available via voice commands on the Burger King app. Dynamic roadside ads would let drivers know how long they could expect to be stuck in traffic, and they even showed customized messages letting some customers know when to expect their deliveries.
Instead of being fixed in one high-congestion spot, the effort shifted to wherever Burger King’s real-time data showed traffic to be at its worst, with deliveries coming from restaurant locations within 3 kilometers of the driver.
Maybe it's the fat guy in us, but this service sounds pretty sweet, albeit a little frustrating for non-participating motorists.
Wanna see a video of the service in action?
Just kidding; that was a scene from "The Matrix Reloaded." Here's the actual video:
"I'm all in with this; I love a Whopper."
"No, no. You can't have someone on a motorcycle weaving in and out of traffic like they're in a scene out of the "Matrix." Can you imagine if they tried this on 465? Can you not wait an extra 45 minutes to get to where you're going?"
"And what if I'm the guy stuck behind the dude who hasn't gotten his Whopper yet?"
"Exactly! How fat do you have to be that you can't wait an extra 45 minutes to get a burger?"
Click below to hear more in today's edition of "Is This Anything?"