Outraged Commuters Force Liquor Store to Remove 'Offensive' Billboard

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Outraged Commuters Force Liquor Store to Remove 'Offensive' Billboard

Advertisement for Save-On Liquor Stores Read: "Liquor. Cheaper than therapy. You're Welcome"

(PixelsRJW/Getty Images)

A Save-On Liquor store in Marion, Indiana has become the latest victim of "we can't take a joke and suffer from asteroid-sized hemorrhoids as a result" protesters who were triggered by a humorous billboard.

The horrendously offensive advertisement with emotionally-devastating text read as follows: "Liquor. Cheaper than therapy. You're Welcome"

Marion-area resident apparently deemed the joke to be an offense on par with the Holocaust of Europe and started an online petition to have it taken down.

Another "unamused" individual who happens to be a recovering alcoholic and 'certified recovery specialist' expressed his shock and horror on social media. 

"Therapy is definitely not something to take lightly, and neither is that message that liquor is cheaper than therapy," the man said. "Obviously, it's not. Liquor, if used wrongly or an addiction, it can cost a lot of money - cost lives really."

Editor's note: I'm guessing this cat was a lot more fun when he was still drinking.

Fun Fact: Save-On Liquor was purchased earlier this year by the Indianapolis-based Indiana Liquor Group, a division of Hartley Holdings. According to our news partners at WTHR, the company is rotating several messages on billboards that CEO David Hartley said were meant to be simple and funny.

Other Save-On Liquor billboards on Western Avenue read:

  • "Math's not hard. Water + Barley + Yeast + Hops = BEER. You're Welcome"
  • "Doing our part to help population growth for 50 years. Do your part"
  • "When life gives you lemons…Grab tequila & salt and turn it into a party. You're Welcome"

At any rate, the company opted to voluntarily take the "offensive" billboard down. Thus, we have peace with honor.

You may now go about your day. Stay tuned to this station for continuing updates.

Update: Hammer and Nigel discussed the madness in Marion in today's edition of "Booze News." 

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