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A store in Colorado has announced it will be removing all Nike merchandise following the company’s decision to feature former NFL player Colin Kaepernick as the face of its newest ad campaign.

This week, Nike launched an ad campaign designed to garner maximum attention by exploiting controversy and glorifying former NFL quarterback Colin Kaepernick as the face of its 30th anniversary #JustDoIt campaign.

The controversial campaign launched with a close-up, black-and-white photo of Kaepernick, accompanied by the slogan: “Believe In Something. Even if it means sacrificing everything.”

The reality, however, is that Kaepernick has done absolutely nothing of athletic value to earn his honor, and the glory he’s enjoyed for ruining his career and offending many Americans by kneeling for the national anthem does not constitute real, genuine and lasting sacrifice.

WIBC host Tony Katz discussed Kaepernick and Nike’s manufactured glory of the former quarterback’s supposed sacrifice Friday afternoon. Click below to hear what he had to say: