The 32nd Anniversary WIBC Radiothon for The Salvation Army

Friday, December 11 – Saturday, December 12, 2026

For 31 years, the WIBC Radiothon for The Salvation Army has been a powerful holiday tradition in Central Indiana. In 2025, the community came together again, helping us raise another $450,000 during the 31st anniversary broadcast.

Now, the tradition continues.

WIBC’s marquee event returns Friday, December 11 through Saturday, December 12, 2026 with an ambitious goal and even bigger plans for the 36-hour live broadcast from Sullivan Hardware & Garden, located at 6955 N. Keystone Avenue.

As the need for support continues to grow, so does our commitment. Every dollar raised during Radiothon helps fund vital local programs that serve families, individuals, and children across Central Indiana—providing everything from food and shelter to education, mentorship, and emergency assistance.

The live broadcast will feature your favorite 93.1 WIBC personalities, including Pat Sullivan, Denny Smith, Terri Stacy, Matt Bair, Jason Hammer, and Nigel Laskowski—alongside WIBC Radiothon Executive Producer Mel McMahon, who will join hosts on air throughout the event.

Listeners will hear heartfelt stories from the people closest to The Salvation Army’s mission: the staff, pastors, clients, volunteers, and donors who make it all possible. On Saturday, live music from local performers will fill Sullivan Hardware with holiday cheer, creating an unforgettable in-person experience for shoppers and supporters.

Over the past 31 years, WIBC listeners have helped raise more than $6,650,000 for local Salvation Army programs—and the impact is real. Your support helps children take dance and music lessons, receive tutoring and mentorship, feel safe when they lay their head down at night, and experience the joy of the holidays with toys, meals, and hope.

To sponsor Radiothon or become an Angel Donor, contact Duke Haddad with The Salvation Army at (317) 224-1029 or duke.haddad@usc.salvationarmy.org.

For advertising and sponsorship opportunities, contact Michele Kiefer with WIBC at (317) 513 – 5146 or michele.kiefer@radio-one.com.

Together, we are changing lives. Let’s make year 32nd year the biggest one yet.

Thank you to our 2025 Giving Partners!

THANK YOU TO OUR GENEROUS INDIVIDUAL AND FAMILY DONORS 

Roger and Teresa Keller, The Smith Family, Ron & Laura Frieden, Trent and Amy Cowles, Rick & Penny Conner, Bill & David Murphy, Dr. Jacquelyn E. Clency, Randle Family Foundation, Laura Lewis Memorial Gift, Joanie Voyles, and many anonymous donors.